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Email marketing can be just as profitable today as it was years ago, even though it’s not quite as easy as in the beginning. Marketing to your email list can still work despite the fact there are so many other profitable and newer marketing methods available. If you have properly cultivated your list, you can see tremendous returns from your email campaigns. What follows is a discussion of some tips you can use in your email marketing for better responses.

It’s the little things that bite us, so be sure to always give your email links a test before you upload them. This can cost you in terms of lost sales/leads if you don’t take care of it. Once your email campaign is in place, and you’re ready to market it, then just give it a simple test to ensure all is well. Also, testing variations of your link text will help to improve conversions. If you plan on using HTML images, then you can also test out different layouts and placements for them. It can vary, but after you send out a minimum of about 3 emails, then take a look at your results. You’ll want to see how many people clicked through to your offers. Test all you can, be patient, and eventually you will have a well-converting email ‘template’ that you know will perform for you.  If you’ve had problems before then a useful tool in any marketers toolkit is that of a US or UK proxy which you can use to protect your IP address.

In addition, there’s the belief that this extra optin requirement will decrease the number of spam complaints by people on your list. In case you don’t know, the double optin is a method in which the subscriber is sent a confirmation email that they must click on to opt-in. The reason for the double opt-in is that the online marketer can prove a person confirmed their desire to be on a marketing list.
Verification and confirmation of the subscribers intent is provided to the marketer. You’ll also find that there’s always a percentage of people who never confirm their subscription.

Another good tactic is to personalize your emails. In order to communicate with your readers it’s necessary to connect with them in some way. In order to make your subscribers realize that they are special, you have to take this initiative. Building a relationship is extremely important with your list and there’s no better way to do it than personalize your emails. How do you personalize your emails? All you have to do is use the reader’s first name in the email’s subject line, top of the email and possibly in the body and end. This way your emails are seen as friendly, coming from someone who recognizes them rather than an anonymous message. People have a special attachment to their names. If you want more of your emails read and more click throughs, be sure to do this. You have no more potentially profitable asset than your email list, so use it well.

If you do it right, then email marketing can be your best and most profitable aspect of your online business. But at the same time it can be very hectic and difficult if you don’t know what you’re doing. Of course incorporate our suggestions into your marketing, but it’s best to keep learning. And use an autoresponders to boost your productivity.

Joe Simpson is a professional Internet marketer, he also writes on this anonymous surfing blog when time allows.